Prospect Theory Would Suggest That

question 64

Multiple Choice

Prospect theory would suggest that

• A) buyers would feel the "loss" due to an increase in the price of something they buy more than the "gain" they'd feel if the price fell by an equal amount.
• B) buyers would feel the "loss" due to an increase in the price of something they buy less than the "gain" they'd feel if the price fell by an equal amount.
• C) buyers are more conscious about changes in the size of a chocolate bar than about changes in its price.
• D) buyers are not fooled by sellers who keep their prices constant but shrink the size of their products.

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