You Are the Newly Appointed Sales Manager of the Rock

question 78

Multiple Choice

You are the newly appointed sales manager of the Rock Computer Tablets Company and have been charged with the task of increasing revenues. Your economics consultants have informed you that at present price and output levels, price elasticity of demand for your product is less than one. You should

• A) decrease prices.
• B) increase prices.
• C) hold prices constant and increase supply.
• D) cut advertising expenditures to save money.

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Definitions:

Selling Price

The financial charge to a customer for purchasing a product or service.

Industrial Grinder

A heavy-duty machine used for reducing the size of materials through grinding or crushing in industrial settings.

Value-based Pricing

A pricing strategy where the price is based on the perceived value of a product or service to the customer rather than on the cost of production or historical prices.

Operating Cost

Costs incurred from the regular functioning of a company, encompassing lease payments, utility bills, and employee salaries.