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If price is above the equilibrium level, competition among sellers to reduce the resulting
Opportunity Identification
The process of recognizing and evaluating new business opportunities in the marketplace.
Effectuating Opportunities
Taking action to transform creative ideas into viable opportunities through experimentation, partnerships, and embracing uncertain outcomes.
Search Pathway
A pathway used when entrepreneurs are not quite sure what type of venture they want to start, so they engage in an active search to discover new opportunities.
Modifying Existing Ideas
The process of taking established concepts and making adjustments or adaptations to create new value or solutions.
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