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Binet believed strongly that the major function of his scale was to:
Profitability
The ability of a business to generate more revenue than expenses, resulting in a profit.
Corporate Philanthropy
The practice where a company allocates a portion of its earnings or assets to support nonprofit organizations or philanthropic endeavors.
Breast Cancer Campaign
A concerted effort aimed at raising awareness, funding research, or supporting those affected by breast cancer.
Philanthropic Marketing
A marketing strategy that incorporates charitable giving and social cause efforts into a brand's messaging and actions to enhance corporate social responsibility.
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