What Formal Business Plan Maps Out Your Customer Base and Your

question 117

Multiple Choice

What formal business plan maps out your customer base and your strategy for reaching them?

• A) E-plan
• B) Feasibility plan
• C) Customer strategy and outreach plan (CSOP)
• D) Path-to-profitability (P2P)

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Definitions:

Intangibility

A characteristic of services that cannot be seen, touched, or measured before they are bought.

Off-Peak Pricing

Pricing strategy that offers lower prices during times of decreased demand to stimulate consumption.

Capacity Management

Integrating the service component of the marketing mix with efforts to influence consumer demand.

Intangible

Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.