What of the Following Is Not the Primary Focus of Customer

question 116

Multiple Choice

What of the following is not the primary focus of customer relationship management?

• A) Bottom-line initiative (reducing operating costs)
• B) Differentiation and focus (Porter's three generic strategies)
• C) Top-line initiative (revenue enhancement)
• D) Growing the organization (RGT framework)

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Definitions:

Capital Budgeting Process

The procedure businesses follow to evaluate potential major projects or investments, through stages from proposal generation to project approval.

Favorably Biased

A tendency to present information in a manner that is more positive or beneficial than is justified by the facts.

Annual Depreciation Expense

The portion of the cost of a fixed asset that is expensed each year of its useful life, representing wear and tear, decay, or decrease in value.

Cash Inflows

Refers to the money received by a business from its operational, investment, and financing activities.