Ying Yang Wished to Upgrade Her Current Home Communications System

question 112

Multiple Choice

Ying Yang wished to upgrade her current home communications system. She wanted to replace her current Internet, TV, and phone to a fiber optics system. As a buyer, which force discussed by Porter did Ying need to deal with most?

• A) Threat of new entrants
• B) Switching costs
• C) Entry barrier
• D) First-mover

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Definitions:

Literal "Knee Jerk Response"

A reflexive action of the leg kicking outward when the knee is tapped, used metaphorically to describe an immediate and unthinking response.

Anticipation

The action of expecting or predicting something based on current knowledge or instincts.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of rest with no further conditioning.

Higher-Order Conditioning

Occurs when a strong conditioned stimulus is paired with a neutral stimulus, causing the neutral stimulus to become a second conditioned stimulus.