What Type of a Scale Asks the Respondent to State

question 31

Multiple Choice

What type of a scale asks the respondent to state his / her agreement or disagreement with a series of statements about a specific brand in terms of a five-point scale ranging from strongly agree to strongly disagree?

• A)Likert scale
• B)Semantic differential scale
• C)Paired-comparison scale
• D)Constant sum scale
• E)Numerical scale

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Definitions:

Kickstarter Campaign

A fundraising effort launched on the Kickstarter platform to gather financial support from the public for creative projects.

Delayed Production

A situation where the manufacturing process is slowed down or halted, causing a lag in the production schedule.

Patronage Model

A business or funding model where customers or supporters provide ongoing monetary support to a creator, artist, or service provider.

Direct Return

Immediate measurable benefits or outcomes resulting from a specific action or investment, often used in the context of financial and marketing analyses.