While Interviewing a Respondent About Reasons Why She Doesn't Buy

question 31

Multiple Choice

While interviewing a respondent about reasons why she doesn't buy a particular brand of video games, an interviewer gets the following response, "This brand's games are not sophisticated." The interviewer asks, "What exactly do you mean by that statement? What makes a game sophisticated?" This exchange is an example of:

• A)a focus group moderation.
• B)ethnography.
• C)netnography.
• D)probing question.
• E)decision question.

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Definitions:

Behaviour Patterns

Repeated sets of actions or reactions exhibited by individuals in response to specific situations or stimuli.

Prognosis

The likely course or outcome of a disease or ailment, often considering the chances of recovery.

Treating Illness

The process of providing medical care to reduce symptoms, cure diseases, or improve health conditions.

Distinction

The recognition of a difference or the quality of being excellent and standing out from others.