Debriefing Is Conducted During Which Phase of the Focus Group

question 35

Multiple Choice

Debriefing is conducted during which phase of the focus group interview?

• A)Planning the study
• B)Conducting the discussions
• C)Analyzing and reporting the results
• D)Identifying participants
• E)Writing the moderator's guide

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Definitions:

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good.

Substitution Price Elasticity

A measure of how much the quantity demanded of one good responds to a change in the price of another good, indicating the degree to which these goods are substitutes.

Utility Function

A numerical model that explains how a consumer gains pleasure or usefulness from using goods and services.

Substitution Effect

The change in consumption patterns due to a change in the relative prices of goods, holding the consumer's utility level constant.