If a Researcher Wants to Know Why an Individual Purchased

question 19

True/False

If a researcher wants to know why an individual purchased one brand over the other brands, observation techniques alone will provide the answer.

---

Definitions:

Hierarchy

A system in which members of an organization or society are ranked according to relative status or authority.

Mechanistic Structures

Organizational design frameworks characterized by hierarchical management, clear divisions of labor, and a high degree of formalization and centralization.

Formalized

The process or state of making something official, structured, and systematic through established procedures and protocols.

Decentralized

The distribution of decision-making powers and operations among various levels within an organization or system.