All of the Following Are Primary Objectives That Must Be

question 5

Multiple Choice

All of the following are primary objectives that must be achieved by the professional marketing research report, EXCEPT:

• A)to effectively communicate the findings of the marketing research project.
• B)to provide interpretations of those findings in the form of sound and logical recommendations.
• C)to provide access to raw data to solve research problem.
• D)to illustrate the credibility of the research project.
• E)to serve as a future reference document for strategic or tactical decisions.

---

Definitions:

Cash Receipts

The total amount of money received by a business during a specific period.

Interest and Dividends

Income received from investments, with interest earned on debt investments and dividends received from equity investments.

Operating Activities

Tasks and transactions directly related to the primary business functions of providing goods or services to customers.

Statement of Cash Flows

A financial statement that compiles total data about every cash inflow a business gets from its operational activities and external funding sources, in addition to all cash outflows that cover the costs of business operations and investments in a specified timeframe.