Which of the Following Types of Scales Asks the Respondent

question 4

Multiple Choice

Which of the following types of scales asks the respondent to state his or her agreement or disagreement with a series of statements about a specific brand in terms of a 5-point scale ranging from "strongly agree" to "strongly disagree"?

• A) Likert scale
• B) Semantic differential scale
• C) Paired-comparison scale
• D) Constant sum scale
• E) Numerical scale

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Definitions:

Apparent Authority

The appearance or assumption of authority based on the actions or statements of the principal, leading others to believe someone has the authority to act on behalf of the principal.

Express Authority

The explicitly given power or permission to act on behalf of another party, particularly in a legal or business context.

Duty Of Loyalty

A duty that states managers must place the corporation’s interests above their own.

Undisclosed Principal

A person, in a transaction conducted by an agent, whose existence and identity are unknown to the third party.