Which of the Following Is a Disadvantage of the Mall-Intercept

question 33

Multiple Choice

Which of the following is a disadvantage of the mall-intercept interview method?

• A) It is more expensive than an in-home interview.
• B) It is more time consuming than an in-home interview.
• C) Mall patrons are less likely to be representative of the target population.
• D) It is relatively less convenient for a researcher.
• E) Mall-intercept interviews require researchers to spend a lot of time securing a person's agreement to participate in interviews.

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