Which of the Following Is True of Quantitative Research

question 21

Multiple Choice

Which of the following is true of quantitative research?

• A) It enables researchers and clients to get closer to their customers and potential customers than does qualitative research.
• B) It uses formal questions and predetermined response options in questionnaires administered to large numbers of respondents.
• C) Quantitative analysis techniques cannot be applied to qualitative data.
• D) It can be superior for studying topics that involve complex psychological motivations.
• E) Quantitative researchers usually collect detailed data from relatively small samples, which limit a researcher's ability to generalize quantitative data to the population.

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Definitions:

Centralized

The concentration of control, authority, or decision-making power within a singular or limited locale or organization hierarchy.

Communication

The process of sharing information, ideas, feelings, and messages through speech, writing, signals, or behaviors.

Effort Duplication

The unnecessary repetition of work or tasks, often resulting in wasted resources and time.

Matrix Structure

A hybrid organizational structure that combines aspects of both functional and divisional structures, with employees typically reporting to more than one manager.