In the Planning Phase of a Focus Group Interview, _____

question 38

Multiple Choice

In the planning phase of a focus group interview, _____.

• A) appropriate participants are selected and recruited
• B) a moderator's guide is prepared to ensure that the actual focus group session is productive
• C) a researcher debriefs all the key players involved to compare notes
• D) the first topic area is introduced to the participants using a moderator's guide
• E) moderators give participants exercises to help stimulate conversation

---

Definitions:

Free Cash Flow

The amount of cash a company generates after accounting for cash outflows to support operations and maintain its capital assets, indicative of financial health.

Solvency-Based Measure

An assessment of a company's ability to meet its long-term financial commitments and continue its operations into the foreseeable future.

Operating Activities

Activities that relate to the core business operations of a company, including revenue and expense transactions that affect the net income.

Net Capital Expenditures

The amount spent on acquiring or upgrading physical assets, less any sales of fixed assets, during a given period.