In the Context of Marketing Research, Curbstoning Occurs When

question 36

Multiple Choice

In the context of marketing research, curbstoning occurs when:

• A) a researcher does not maintain respondent confidentiality.
• B) a researcher deanonymizes information on the Internet by combining different publicly available records available at social networks.
• C) a researcher's trained interviewers or observers make up observed respondents' behaviors.
• D) a researcher fully explains to respondents any deception that was used during research.
• E) e-tailers display ads at one website based on a user's previous surfing behavior.

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Definitions:

Deregulation

The process of removing government restrictions and rules from industries to encourage increased efficiency and competition.

Viewing Violence

The act of watching violence, which can influence one's thoughts, emotions, and behaviors in a negative manner.

Social Skills

These are the skills that are used to communicate and interact with others, effectively allowing individuals to navigate social environments.

Modeling Desirable Behavior

Demonstrating behaviors that are positive or beneficial, encouraging others to emulate these actions.