Which of the Following Illustrates an Unethical Activity of Research

question 6

Multiple Choice

Which of the following illustrates an unethical activity of research users?

• A) Decision makers requesting detailed research proposals from research providers
• B) Not using the designated sample of respondents but rather anyone who is conveniently available to complete a survey
• C) Obtaining first drafts of questionnaires and using the information to perform the research project themselves
• D) Prohibiting market researchers from deanonymizing data
• E) Not following up on the established callback procedures indicated in the research procedure

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Definitions:

Extended Problem Solving

Consumer decisions requiring considerable cognitive activity, thought, and behavioral effort.

Stages

The distinct phases or steps in a process or life cycle, marking significant points of development or change.

Habitual Decision Making

Consumer decisions made out of “habit,” without much deliberation or product comparison.

Candy Bar

A confectionery item that is typically made from chocolate or a sugar-based mix, often with other ingredients like nuts or caramel.