Who Is Primarily Responsible for Creating Ads for Television, Radio

question 49

Multiple Choice

Who is primarily responsible for creating ads for television, radio, print, and the Internet?

• A) campaign manager
• B) pollster
• C) fundraising consultant
• D) media consultant
• E) campaign strategist

---

Definitions:

Variable Costing

An accounting method that includes only variable production costs (direct materials, direct labor, and variable manufacturing overhead) in product cost calculations, excluding fixed manufacturing overhead.

Absorption Costing

A method of costing that includes all manufacturing costs - direct materials, labor, and both variable and fixed overhead - in the cost of a product.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, ending with net profit or loss.

Variable Manufacturing Costs

Expenses that change in proportion to the amount of goods produced, including direct labor and raw materials.