What Is a "Sticky" Web Site

question 112

Multiple Choice

What is a "sticky" Web site?

• A) A Web site that gains popularity through e-channels
• B) A Web site that is accessed frequently because it is able to reroute potential consumers from other sites to it
• C) A Web site that is located by pop-up and pop-under ads
• D) A Web site that attracts consumers and encourages them to return

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Definitions:

Time Variance

The difference between the actual time taken to perform an activity and the expected or standard time allotted for it.

Direct Labor Hours

A measure of the total amount of time workers spend on direct production activities.

Unfavorable

A term often used in finance and accounting to describe results or variances that are worse than expected or budgeted.

Nonfinancial Performance Measures

Metrics used to assess aspects of an organization's performance that are not directly related to financial outcomes, such as customer satisfaction and employee engagement.