How Can Technology Affect Your Cost Leadership Strategy

question 36

Multiple Choice

How can technology affect your cost leadership strategy?

• A)IT can tighten supply chain systems
• B)IT can capture and assimilate customer information
• C)IT can help analyze and predict customer behavior
• D)IT can help with all aspects of a business to reduce costs and analyze needed information

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Definitions:

Federal Trade Commission

An independent agency of the United States government, established to promote consumer protection and eliminate and prevent anticompetitive business practices.

Selective Retention

The process by which individuals remember information that is consistent with their beliefs and attitudes, while forgetting or ignoring contradictory information.

Point-Of-Purchase Displays

In-store advertising or marketing materials positioned at retail checkout areas or other point-of-sale locations to encourage impulse purchases or inform customers about products.

End-Aisle Displays

Promotional displays located at the end of store aisles, used to catch shoppers' attention and promote products, often accompanied by special offers.