The Nonphysical Attributes of a Product, Including Product Warranties, Financing

question 68

Multiple Choice

The nonphysical attributes of a product, including product warranties, financing, product support, and after-sale service are called the:

• A)augmented product.
• B)product mix.
• C)customer lifetime value.
• D)brand service.
• E)core customer value.

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Definitions:

Macular Degeneration

Macular degeneration is a medical condition affecting the macula (part of the retina) that leads to vision loss, most commonly in older adults, characterized by the deterioration of the central portion of the retina.

Vaginal Dryness

Is a condition characterized by a lack of moisture in the vaginal area, which can cause discomfort and issues with sexual activity, typically associated with menopause.

Menopause

The time in middle age, usually around age 50, when a woman’s menstrual periods cease and the production of estrogen, progesterone, and testosterone drops. Strictly speaking, menopause is dated one year after a woman’s last menstrual period, although many months before and after that date are menopausal.

Hot Flashes

Sudden feelings of warmth, often intense, that spread over the body and can cause sweating; a common symptom of menopause.