Which of the Following Is True of the PSYTE System

question 22

Multiple Choice

Which of the following is true of the PSYTE system?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
• C)It refers to the grouping of all neighbourhoods in Canada into 60 different lifestyles clusters with specific locations.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
• E)It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services.

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Definitions:

Somatic

Relating to the body, especially as distinct from the mind or emotions; often used in reference to bodily symptoms with no apparent physical cause.

Parasympathetic

The part of the autonomic nervous system that conserves energy as it slows the heart rate, increases intestinal and gland activity, and relaxes sphincter muscles.

Cortex

The Cortex is the outermost layer of the brain's cerebrum, involved in higher brain functions such as thought, memory, and decision making.

Amygdala

is an almond-shaped part of the brain involved in processing emotions, such as fear and pleasure, and forming emotional memories.