The Set of Assets and Liabilities Linked to a Brand

question 17

Multiple Choice

The set of assets and liabilities linked to a brand that add to or subtract from the value provided by a product or service is called:

• A)cobranding.
• B)brand equity.
• C)brand licensing.
• D)brand extension.
• E)brand dilution.

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Definitions:

Sales Presentation

A detailed explanation or demonstration of a product or service designed to persuade potential buyers to make a purchase.

Business Proposition

An offer or proposal outlining the value a business will provide to prospective clients or partners.

Sales Process

The sequence of steps or stages a salesperson follows from the initial customer contact to closing the sale.