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Lead Users Customize a Firm's Products; Studying Lead Users Helps

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Lead users customize a firm's products; studying lead users helps the firm understand general market trends.


Definitions:

Marginal Cost

The overhead added by producing an extra unit of a product or service.

Profit-Maximizing

A strategy or approach taken by businesses to adjust their price and output levels to achieve the highest possible profit.

Seller

An individual or entity that offers goods or services to others in exchange for compensation.

Graph

A diagram representing data visually using lines, bars, or other symbols.

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