Which of the Following Occurs When a Brand Extension Adversely

question 76

Multiple Choice

Which of the following occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold?

• A)Brand positioning
• B)Brand equity
• C)Brand licensing
• D)Brand extension
• E)Brand dilution

---

Definitions:

Flextime

A flexible work scheduling policy that allows employees to vary their arrival and departure times within specified limits.

Profit-Sharing

A compensation program where employees or stakeholders receive a share of the company’s profits, often based on predefined criteria or performance metrics.

Gain-Sharing

A compensation strategy designed to share the financial benefits with employees when the company achieves specific performance improvements.

Pay-for-Performance

A compensation strategy where employees' pay is directly tied to their performance, productivity, or achievement of specific targets.