Jeremy Is Interested in Buying a Phone That Has a Music

question 66

Multiple Choice

Jeremy is interested in buying a phone that has a music player and provides access to the Internet.After doing a detailed analysis of all the phones in the market that offer these features, he decides to buy a recently released model.Which of the following groups of buyers best represents Jeremy's buying behaviour?

• A)Innovators
• B)Early adopters
• C)Laggards
• D)Early majority
• E)Late majority

---

Definitions:

Classical Conditioning

The method by which repeated association of two stimuli results in a response that was initially elicited by the second stimulus being elicited by the first stimulus over time.

Neutral Stimulus

An initially neutral stimulus that doesn't trigger a specific reaction besides drawing attention, until it becomes linked with an unconditioned stimulus.

Conditioned Stimulus

An initially neutral cue that, upon repeated pairing with an unconditioned stimulus, produces a conditioned reaction.

Positive Reinforcement

A process in operant conditioning where introducing a rewarding stimulus following a desired behavior increases the likelihood of that behavior being repeated.