The Category of Buyers That Tends to Avoid Change and Relies

question 126

Multiple Choice

The category of buyers that tends to avoid change and relies on traditional products until they are no longer available is called:

• A)fad users.
• B)early adopters.
• C)mature customers.
• D)pioneers.
• E)laggards.

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Definitions:

Stock Market

A public market for the trading of company stock and derivatives at agreed upon prices.

Economic Value Added

A measure of a company's financial performance based on the residual wealth calculated by deducting its cost of capital from its operating profit.

Residual Income

Another term for economic value added (EVA).

Opportunity Costs

The cost of foregone alternatives when a decision is made, representing the benefits an individual, investor, or business misses out on when choosing one alternative over another.