TransInfo Inc

question 107

Multiple Choice

TransInfo Inc., an information technology firm, is trying to develop new software that will facilitate the transfer of documents in a secure and fast manner.The team of engineers at TransInfo has a detailed discussion and come up with several ideas, out of which they accept only the best possible option.This type of idea generation is called:

• A)licensing
• B)customer research
• C)brainstorming
• D)market research
• E)internal research

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Definitions:

Delay Gratification

The ability to resist the temptation for an immediate reward and wait for a later, often larger or more satisfying, reward.

Immediate Sacrifices

Refers to foregoing short-term pleasures or benefits in favor of long-term goals or rewards.

Self-Defeating Behavior

Any action by which people bring failure, suffering, or misfortune on themselves.

Fear Of Success

The apprehension or anxiety some individuals feel about achieving high levels of success, due to potential negative consequences or changes that success might bring.