BG-Mobile Corporation Wants to Introduce a New Product Model

question 35

Multiple Choice

BG-Mobile Corporation wants to introduce a new product model. The head of the research team at the firm brings together all her team members. She informs them about the new product's specific features and attributes as well as the firm's performance expectations for the new model, and then she asks the team members for their input. After the discussion, the final accepted idea is given to its team of engineers who develop a prototype of the product and distributes the prototype models to the managers at corporate headquarters of BG-Mobile. The managers use the prototype to determine if the product performs well and satisfies the need for which it was developed. After a detailed analysis, the company will decide whether to introduce the product in the market as it is or to modify it further before the release.
-The method used by the team of engineers at BG-Mobile Corporation to test the product prototype is known as:

• A)beta testing.
• B)concept testing.
• C)test marketing.
• D)premarket testing.
• E)alpha testing.

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