Examlex
Explain the concept of positioning.
Closest Competition
Refers to the competitors within the same industry that offer the most similar products or services to a company's offerings.
Top-Of-The-Line
Describes products, services, or goods of the highest quality available within a specific category or market segment.
Price Elasticity of Demand
A measure of how sensitive the quantity demanded of a good is to a change in its price.
Elastic
Refers to a market for a product or service that is price sensitive; that is, relatively small changes in price will generate fairly large changes in the quantity demanded.
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