BG-Mobile Corporation Wants to Introduce a New Product Model

question 122

Multiple Choice

BG-Mobile Corporation wants to introduce a new product model. The head of the research team at the firm brings together all her team members. She informs them about the new product's specific features and attributes as well as the firm's performance expectations for the new model, and then she asks the team members for their input. After the discussion, the final accepted idea is given to its team of engineers who develop a prototype of the product and distributes the prototype models to the managers at corporate headquarters of BG-Mobile. The managers use the prototype to determine if the product performs well and satisfies the need for which it was developed. After a detailed analysis, the company will decide whether to introduce the product in the market as it is or to modify it further before the release.
-After the new product of BG-Mobile Corporation is released in the market, the category of buyers who will play a crucial role in the initial marketing of this product are the:

• A)early adopters.
• B)innovators.
• C)early majority.
• D)late majority.
• E)lead users.

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Definitions:

Avoidance-Avoidance

A psychological conflict that occurs when a person needs to choose between two undesirable options.

Negative Outcome

An undesired or unfavorable result in a particular situation, often differing significantly from the expected or intended outcome.

Business Negotiations

The process by which parties come to an agreement on business matters, involving discussion and compromise to achieve a decision that is acceptable to all involved.

Germany

A country in Central Europe, known for its rich history, culture, and contributions to art, science, and economy.