Assuming That a Particular Market Research Study Will Reduce Uncertainty

question 60

Multiple Choice

Assuming that a particular market research study will reduce uncertainty associated with the proposed project, which of the following is the second question that needs to be addressed before starting the study?

• A)How will the results be presented?
• B)Will observation research be considered intrusive?
• C)Is top management committed to the study?
• D)How will the questions be defined?
• E)Who will manage the research?

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