Makers Shoes Often Has Interesting Offers for Regular Customers

question 38

Multiple Choice

Makers Shoes often has interesting offers for regular customers.These customers are the first to be informed about a new collection.Also, when shoes are on sale, they receive a newsletter in which they are given the opportunity to be the first to avail themselves of the special discounts available.In this case, the segmentation approach used by the company is:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

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Definitions:

Rivalry

(1) The characteristic of a private good, the consumption of which by one party excludes other parties from obtaining the benefit; (2) the attempt by one firm to gain strategic advantage over another firm to enhance market share or profit.

Excludability

The characteristic of a private good, for which the seller can keep nonbuyers from obtaining the good.

Private Good

A good, or service that is individually consumed and that can be profitably provided by privately owned firms because they can exclude nonpayers from receiving the benefits.

Quantity Demanded

The quantity of a product or service that buyers are prepared and financially able to buy at a certain price.