Jetson Motors, a Car Company That Manufactures Hatchback Cars, Wants

question 80

Multiple Choice

Jetson Motors, a car company that manufactures hatchback cars, wants to enter a developing market in which it has no previous experience selling cars. Its cars are hugely popular in its parent country and are known for their fuel economy and low maintenance. Jetson Motors employs a market research firm to conduct a survey to identify the requirements of a customer and also various other factors that influence the sales of hatchback cars. After the research firm submits the results, Jetson Motors introduces its cars to the new market. However, at the end of the year, the sales reports indicate that the sales of the new car did not match the sales of its main competitor, indicating that the result of the market research was misleading.
-Which of the following conclusions, if provided by the market research, would be a positive sign, meaning the company should invest in the new market?

• A)Customer surveys indicate that current cars in the target market are all sedans and have a high cost of ownership.
• B)Customers are looking for more powerful cars.
• C)Most drivers are predominantly in the age 25 to age 35 category, which is made up of people who prefer fast cars.
• D)Public transportation is very well connected, frequent, and dependable.
• E)Government is looking at imposing higher taxes on personal transport.

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Definitions:

Insurance Policy

A contract between an individual or entity and an insurance company, outlining the terms for premium payment in exchange for risk coverage.

Assignment

The process of handing over rights, assets, or responsibilities from one entity to another.

Delegation

The act of assigning responsibility or authority from one person or entity to another, typically from a higher to a lower authority.

Obligation

A legal or moral duty to do something or to abstain from doing something.