A Chainsaw Company Markets Its Products Only in Areas with Forests.In

question 50

Multiple Choice

A chainsaw company markets its products only in areas with forests.In this case, the segmentation approach used by the company is:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)behavioural segmentation.
• E)psychographic segmentation.

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Definitions:

Customer Refunds Payable

Liabilities owed to customers for products returned or services not satisfactorily rendered.

Merchandise Inventory

The total value of a retailer's goods that are available for sale to customers, including items purchased from suppliers and items ready for sale.

Sales Discount

A reduction in the price of goods or services offered to customers, usually to prompt early payment or bulk purchases.

FOB Shipping Point

A shipping term indicating that the buyer takes responsibility for loss or damage once the goods are shipped, and pays the shipping cost.