Examlex
The last step in developing a market segmentation strategy is:
Asch's Conformity Studies
A series of experiments that demonstrated the power of conformity in groups, highlighting how individuals often conform to an incorrect majority opinion.
Idiosyncrasy Credits
The concept that an individual can deviate from group norms or expectations to a certain extent without facing sanctions if they have previously accumulated enough goodwill or credibility within the group.
Deviant
Behavior or actions that deviate significantly from societal norms or expectations, often viewed negatively.
Leader
An individual who guides or influences a group towards achieving collectively defined goals.
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