A Sports Goods Manufacturing Company Has Started Creating Marketing Campaigns

question 16

Multiple Choice

A sports goods manufacturing company has started creating marketing campaigns to specifically target the female market.In this case, the segmentation approach used by the company is:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

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Definitions:

Soviet Union

A former federal socialist state in eastern Europe and northern Asia, existing from 1922 to 1991, officially known as the Union of Soviet Socialist Republics (USSR).

Economic Instability

A condition where an economy experiences significant fluctuations in its aggregate output or growth rates, leading to unpredictable and often negative consequences for employment, income, and investment.

Political Instability

A situation in which a government or political system is at risk due to various factors like civil unrest, sudden changes in leadership, or economic crises.

North Atlantic Treaty Organization

A military alliance formed in 1949 for mutual defense and cooperation among North American and European countries.