Behavioural Segmentation Based on When a Product or Service Is

question 117

Multiple Choice

Behavioural segmentation based on when a product or service is purchased or consumed is called:

• A)differentiated segmentation.
• B)occasion segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Total Variable Costs

The overall expenses that change in proportion to the activity of a business, such as production volume or units of service delivered.

Total Fixed Costs

The sum of all costs that remain constant regardless of the level of production or output within a specific period.

Total Variable Costs

The sum of all costs that vary directly with the level of production or output, excluding fixed costs.

Total Costs

Total costs encompass the sum of all expenses incurred by a business in the production and sale of goods or services.