A Company Sells Baseball Bats

question 48

Multiple Choice

A company sells baseball bats.It has a website where customers can log in and choose from out of 50 variations with regard to the weight, length, thickness, and design of the bat.The customers get a bat based on their own specifications.This is an example of:

• A)mass customization.
• B)brand repositioning.
• C)perceptual mapping.
• D)ideal positioning.
• E)mass marketing.

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Definitions:

Obese

A condition characterized by excessive body fat accumulation that presents a risk to health, typically defined by a Body Mass Index (BMI) of 30 or higher.

Overeating

The act of consuming food in quantities greater than the energy expenditure of the individual, often leading to weight gain and potential health issues.

Obesity

A medical condition characterized by excessive body fat that presents a risk to health, often resulting from a combination of consuming too many calories and insufficient physical activity.

Hormones

Chemical substances released into the blood and having effects on other parts of the body.