The Concept of Being Responsive as a Prerequisite for Market

question 97

Multiple Choice

The concept of being responsive as a prerequisite for market segmentation refers to the fact that:

• A)the customers in a market segment should react similarly and positively to a firm's offering.
• B)market segments should be accessible to firms through persuasive communications and product distribution.
• C)market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
• D)the buying power of customers should be high enough to generate substantial profits.
• E)market segments should overlap to a great extent to facilitate marketing mix activities.

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Definitions:

Antabuse

A prescription medication used to treat alcohol dependency, creating an adverse reaction to alcohol consumption.

Stress Relief

Various methods or activities aimed at reducing the physical or emotional effects of stress on an individual.

Alcoholics

Individuals suffering from alcoholism, a physical and psychological dependence on alcohol.

Antabuse

A pharmaceutical drug used primarily to support the treatment of chronic alcoholism by producing an acute sensitivity to ethanol.