Explain the Criteria That Marketers Use to Determine Whether a Segment

question 4

Essay

Explain the criteria that marketers use to determine whether a segment is worth pursuing.

---

Definitions:

General Adaptation Syndrome

A theoretical model describing the body's short-term and long-term reactions to stress, comprising of three stages: alarm, resistance, and exhaustion.

Physiological Exhaustion

This refers to a state of extreme physical or mental fatigue usually resulting from prolonged stress or activity, leading to a diminished capacity for work or other activities.

Alarm Reaction

The initial phase of the stress response, where the body exhibits changes to prepare for fight or flight, as part of the General Adaptation Syndrome.

General Adaptation Syndrome

A theoretical model describing the body's response to stress in three stages: alarm, resistance, and exhaustion.