An Up-And-Coming Businessman Buys a Certain Brand of Apparel

question 103

Multiple Choice

An up-and-coming businessman buys a certain brand of apparel.This brand is associated with the image of an individual who values exclusivity and style, which is the kind of person the businessman would like to be.In the context of psychographic segmentation, the brand is appealing to the businessman's:

• A)self-concept.
• B)ideal point.
• C)positioning statement.
• D)perceptual map.
• E)self-morals.

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Definitions:

Fixed Cost

A periodic cost that does not vary with production volume or sales.

Variable Costs

Costs that change in proportion to the level of production or sales in a business.

Contribution Rate

The percentage of income that is saved or contributed to a retirement plan by an individual or employer.

Fixed Costs

Fixed costs are business expenses that remain constant regardless of the level of production or sales. Examples include rent, salaries, and insurance premiums.