Ace IncIs a Company That Sells Clothes

question 73

Multiple Choice

Ace Inc.is a company that sells clothes.It has two brand names, Ace 1 and Ace Kid.Each of these brands caters to the needs of two dissimilar market segments.There are varied strategies and products for the dissimilar groups.In this case, which targeting strategy is the company using?

• A)Differentiated
• B)Specialized
• C)Homogenous
• D)Undifferentiated
• E)Generalized

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Definitions:

Compulsively Neat

Describes a person who has an overwhelming need to keep their surroundings extremely tidy, often driven by anxiety or discomfort when things are out of place.

Resistance

In free association, a blockage or refusal to disclose painful memories.

Medication

Drugs or other substances used to treat or prevent disease or relieve pain.

Projection

A defense mechanism that involves attributing a disturbing impulse to someone else.