In a Buying Centre, the Role of Controlling Information or Access

question 121

Multiple Choice

In a buying centre, the role of controlling information or access to decision makers is called the:

• A)decider.
• B)initiator.
• C)influencer.
• D)gatekeeper.
• E)buyer.

---

Definitions:

Annual Pension Benefit

The amount of money an individual receives from a retirement plan each year after retirement.

Installment Note

A debt that requires the borrower to make equal periodic payments to the lender for the term of the note.

Periodic Payments

Payments that are made regularly over a period of time, such as monthly rent payments.

Warranty Expense

Costs associated with the repair or replacement of faulty products that a company sells, under its warranty policy.