Which of the Following Terms Refers to a Group of Products

question 41

Multiple Choice

Which of the following terms refers to a group of products that consumers are likely to use together or perceive as similar in some way?

• A)Product mix
• B)Product line
• C)Product portfolio
• D)Niche market
• E)Market mix

---

Definitions:

Situational Factors

External influences or conditions that affect decision-making, behavior, or performance in varying scenarios.

External-unstable Factor

refers to outside influences that can affect behavior or outcomes but are inconsistent and unpredictable, such as luck or chance.

Pessimistic Explanatory

A cognitive style where individuals habitually attribute negative events to stable, global, and internal causes.

Internal

Pertaining to or occurring within an individual’s mind or self.