Joss Wants to Buy a T-Shirt

question 86

Multiple Choice

Joss wants to buy a T-shirt.He prefers branded T-shirts to nonbranded ones.Though the Calvin Klein T-shirt is very expensive, Joss decides to purchase it as he believes he is buying a higher quality item.This is an example of:

• A)a compensatory decision rule.
• B)postpurchase dissonance.
• C)a determinant attribute.
• D)decision heuristics.
• E)a noncompensatory decision rule.

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Definitions:

Specific Trigger

Any stimulus that initiates a particular response or reaction based on an individual's past experiences or psychological conditioning.

Social Anxiety Disorder

A mental health condition characterized by an intense fear of social situations, worrying about being judged or negatively evaluated by others.

Agoraphobia

Fear of being in a place or situation from which escape is difficult or impossible.

Specific Phobia

An intense, irrational fear of, or aversion to, specific objects or situations.