While on His Way Home, Joren Buys a Box of Guardian

question 66

Multiple Choice

While on his way home, Joren buys a box of Guardian Original cereal and a family pack of Rice Krispies for his kids.He does not ponder over the benefits provided by the competitors' products, nor does he look at other alternatives.This is an example of:

• A)habitual decision making.
• B)an internal search for information.
• C)postpurchase dissonance.
• D)impulse buying.
• E)an external search for information.

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Definitions:

Incongruence

A state of discrepancy or lack of harmony between two or more elements, such as beliefs, behaviors, or attitudes.

Psychological Contract

A non-documented agreement of anticipated responsibilities and advantages shared between a worker and their employer.

Unrealistically High

Pertains to expectations or goals that are set far beyond achievable standards, often leading to disappointment or failure.

Psychological Contract Breach

Occurs when an employee perceives that their employer has failed to fulfill one or more promises or agreements in their perceived psychological contract.