During a Data Collection Project by a Marketing Research Firm

question 115

Multiple Choice

During a data collection project by a marketing research firm, the respondents were not informed about the real purpose of the study.Recognizing the ethical implications of this act, the firm halts the research project.It then holds a meeting to find an ethical way of going forward with the project.In which of the following stages of ethical decision making does this action by the firm occur?

• A)Identifying issues
• B)Promoting the firm's corporate social responsibility efforts
• C)Gathering information and identifying stakeholders
• D)Brainstorming and evaluating alternatives
• E)Choosing a course of action

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Definitions:

Marginal Revenue

The additional income generated from selling one more unit of a good or service.

Marginal Cost

The cost of producing one additional unit of a product or service.

Output

The total amount of goods and services produced by an economic system, company, or sector within a certain period.

Marginal Cost

The cost incurred by producing one additional unit of a good or service, which varies depending on the level of production.