A Hotel Management Institute Develops a Training Program for Students

question 4

Multiple Choice

A hotel management institute develops a training program for students.The fee for the training program is $1,000.The institute offers to share the training program with other colleges for a low price.One of the terms of the contract is that the other colleges should not offer the program to their students for less than $1,000.This is an example of:

• A)price fixing.
• B)price discrimination.
• C)predatory pricing.
• D)referral selling.
• E)resale price maintenance.

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Definitions:

Promotion-to-Sales Ratio

A metric used to measure the effectiveness of a promotional campaign by comparing the cost of the promotion to the generated sales.

Break-Even Point

The financial point at which costs equal income, with no net loss or gain.

ROI

Return on Investment; a financial metric used to evaluate the efficiency or profitability of an investment or compare the efficiency of several investments.

Promotion Expenditures

Funds allocated by a business to carry out promotional activities aimed at boosting sales and enhancing brand visibility.